MESSAGING

MESSAGING WITH VALUES

Changing behavior is hard. Understanding these steps can make it easier:


WHAT YOU SAY MATTERS

The Utah Health Values Study can help you to communicate with Utahns about healthy living in ways that are most likely to resonate with them and motivate them to change their behavior.

Verbalize these immediate or tangible benefits:

  • » feel healthier
  • » get sick less often
  • » have more energy
  • » improve physical abilities
  • » sleep better
  • » have a better mood
  • » get sharper focus
  • » avoid chronic diseases

Emphasize these emotional benefits (which matter more and are shared more universally):

  • » be productive
  • » take care of myself better
  • » have less stress and anxiety
  • » spend more time with those I love
  • » enjoy a high quality of life
  • » live life to the fullest
  • » take care of and provide for children/family/friends better

WORDS THAT MOTIVATE:

WORDS THAT DISCOURAGE:

Small Steps for Better Health Messages

Download these messages and share with others! These messages address the findings of the Utah Health Values Study and provide small steps for better health.