UTAH VALUES

UNDERSTANDING UTAH’S VALUES


To motivate people to change behavior, it is important to communicate both the reasons for the change as well as the emotional motivators that are tied to their personal values. In other words, persuade with reason and motivate with emotion.

utah-values

LIVE LIFE FULLY.

Utahns are motivated to eat right and be physically active because they want to:

These motivations particularly resonate with younger adults and older adults.

BE THERE FOR THE ONES YOU LOVE.

Utahns are motivated to eat right and be physically active because they want to:

These motivations particularly resonate with middle-aged adults.

Another clear motivator.

Avoiding chronic disease is viewed as the most important motivator to eat well and be physically active (23% say it is the most important).